Search Engine Optimized Website Design
SEO IN DESIGN®, SEO Built to Last...
The SEO Design Test: 5 quick points to check!
Is your website built with search engine optimization in mind? While SEO is not entirely in the hands of website developers, there are several important techniques they should use to help build your ranks. There are 5 simple tests you can perform to see how well your designers did.
- TITLE TEST: Page titles are very important to search engines. Titles notify search engines and users about information found on your page. The title should be unique for EACH page of your website, contain relevant keywords search users will type to find your page, and be directly related to the content found on that specific page. You can see the title at the very top of each page, either across the top browser bar, or in a tab if you have multiple tabs open. The title of this page you are viewing is "Search Engine Optimized Website Design".
- META DATA TEST: Metadata is information about your website and web pages. Metadata is not information you see visually, but is information informing search engines about your website and respective web page content. There are several meta-tags in metadata, and is often overlooked by website designers. Metadata is found as the first few, or several, entry lines at the top of your page's source code. You can view source code of this page or your website pages by Right-Clicking in a BLANK AREA" of a web page (in the black space on left or right on our site) and selecting "View Source" or "View Page Source". Look for the "META NAME=" entries. How complete is your site data compared to ours?
- TAGGING TEST: Search engines DO NOT understand what an image is about from visual appearance. If you have images on your website, then they should be ALT and TITLE tagged. Tagging helps search engines identify what images are in reference to / about. ALT tags are words that would be in replacement of an image, and TITLE tags provide keyword information about the image and your web page. Also any links (URLs) on your website should be TITLE tagged. For correct link tagging, keywords should be used to describe the link's location content. To see an image tag, roll your mouse over the gold seal below... the ALT or TITLE tag will be displayed depending on your browser.
- SEF URL TEST: The URL, short for Uniform Resource Locator, is the address location of a resource on the web, such as this webpage. The url for this page is:
A great search engine friendly (SEF) URL will include keywords relevant to the page your are viewing. Since the onset of content management systems (CMS), the world wide web is seeing an increase in ineffective URL naming. An example would be:
Do you see the difference? This URL does not provide sufficient data in it's naming convention to help search engines better identify the content on this page. Try performing a search on Google. You will notice most of the first page search results use keywords in their URL; keywords that match your search words. So what does your website have?
- CONTENT TEST: Content placement and usage in your site is very important to search engines. What are the names of your menu links? Where are they located? What information appears at the top of your pages vs. the bottom. What words are bold, italicized, emphasized, acting as headers, larger? How often are your keywords and key phrases repeated? A well laid web page will clearly emphasize the most important data, display the page title in the content of the page, use keywords / key phrases throughout the page, and of course be an effective resource for whom the information pertains too.
Powerful SEO included in our web designs and development. No extra or added costs. Industry research on your business.
Call 866.378.7590 or learn more about our development.